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monday campaigns: New CRM Feature Giving Teams Real Visibility Into Impact [2026]
- Ishani Dhar Chowdhury
- Nov 3
- 6 min read
![monday campaigns: New CRM Feature Giving Teams Real Visibility Into Impact [2025]](https://static.wixstatic.com/media/d2622f_5e128300a3404f57944211af90e01bcd~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d2622f_5e128300a3404f57944211af90e01bcd~mv2.jpg)
For a long time, sales teams went to great lengths to manage campaigns and revenue. To address that, monday Sales CRM introduced a new feature called monday campaigns for seamless sales transactions, productivity, and more.
Harvard Business Review highlights the importance of digital tools for every step of the sales strategy. For example, monday campaigns can help build a seamless connection between sales and marketing.
Using this feature, you'll ensure that "campaigns aren't just sent, they're tied directly to revenue." That way, sales teams witness real visibility into impact.
In this blog post, we'll discuss the details about monday campaigns.
What is monday campaigns?
As of 2025, monday CRM generated USD 100 million ARR, proving its popularity and demand.
By introducing monday.com campaigns, the company wanted to address a pain point. That would be the inability of sales and marketing teams to work together effectively.
As monday.com consultants, our team at Fruition believes that "with monday campaigns you can bridge marketing and sales, prove ROI, consolidate tools, leverage AI, and expand CRM capability."
Users get to create, launch, and optimise campaigns in monday Sales CRM. These are directly linked to revenue, breaking down silos between departments.
But what's the monday campaigns feature all about? This is a new feature that's integrated with monday CRM, helping teams align and manage sales campaigns. This AI-powered tool has features like:
Campaign optimisation.
Audience segmentation.
Content generation.
Create, design, send, and track campaigns.
Templates with a drag-and-drop editor.
We believe this will connect all your campaigns directly to CRM data, allowing for tracking of the revenue impact. A use case would be automating workflows based on CRM data and customer behaviour.
The Capabilities of monday campaigns: What Can You Do?
This feature lets your team create campaigns that drive revenue fast. For example, monday campaigns can launch, build, and optimise on-brand email campaigns in your CRM.
With this, you can manage:
Nurture flows.
Newsletters.
Welcome emails.
Customer feedback.
Win-back campaigns.
Event invitations.
Customer update.
How Can You Run Campaigns with monday campaigns?
You can run campaigns from initial touch to the endpoint or final sale. Here's how that works:
#1. Create Campaigns
Your team can craft memorable email campaigns within minutes. All you have to do is start with a drag-and-drop builder to design your own. You can also choose one from the monday campaigns template.
#2. Target the Right Audience
Segment the right audience by importing your CRM lists. These will stay updated and refreshed every time the contacts change. That way, you're targeting accurate and up-to-date leads with monday campaigns.
#3. Use monday Automations
Launch workflows that'll run themselves. Examples include CRM updates and customer behaviour to deliver personalised messages when they matter the most.
#4. Optimise Campaigns
Learn from each campaign to see what works. You can connect campaigns directly to sales results to track leads from first touch to closed-won. Teams can also optimise with real-time analytics.
Why Choose monday campaigns?
Think of it this way: You get to say goodbye to scattered tools and streamline email marketing with monday campaigns. It's an all-in-one solution to send, track, and design professional emails directly in monday CRM.
Irrespective of whether you're a marketing professional or just getting started, this feature allows you to:
Build branded emails with a drag-and-drop editor.
Track clicks, campaign performance, and open rates.
Sync marketing and sales teams to see what's driving revenue.
Automate campaigns using workflows.
Introduced at Elevate 2025, this is an AI-powered product, helping marketers quickly create, launch, and optimise campaigns. As mentioned earlier, it's directly connected to revenue, on-brand, insight-driven, and aligned to shared goals.
What Does monday campaigns Solve?
Here's the thing: Marketers want to connect with the right customers at the right time and with the right messaging. However, they feel held back by disconnected tools, manual processes, and pressure to prove the ROI generated.
The monday.com campaigns feature was designed to solve exactly that. With this, you get to bring together real-time customer insights, campaign execution, and sales impact in one place.
Marketing and sales can finally operate in true alignment from prospect to customer. Everything you do will connect directly to your monday CRM data. As a result, both sales and marketing teams can share one funnel, a single set of goals, and a similar source of truth.
Remember: Every campaign will drive the pipeline, and every sale will make the campaign smarter.
monday.com campaigns: Features You Cannot Ignore
As monday CRM consultants, Fruition has realised that monday campaigns come with some strong features. They include:
Generating copy, keeping campaigns on-brand, and exploring audience segments with AI-powered creation.
Using intelligent automations to create personalised campaigns from customer actions and CRM updates.
Building professional campaigns from scratch without coding knowledge using a drag-and-drop email builder.
Tracking lead conversion rates and campaign performance to get a complete customer journey view in monday CRM.
Apart from those, you can get segmented audiences to target the right customer at the right time for optimal timing and precision list management.
Fun Fact: You can integrate monday campaigns with monday Work Management. It'll help you plan, approve, create, and brief email campaigns, connecting seamlessly to daily workflows and wider business goals.
What Pain Points Does monday campaigns Solve?
With monday campaigns, sales and marketing teams can come together to:
Connect every campaign to sales outcomes to overcome the struggle to prove marketing's impact on revenue.
Increases impact with a single product suite and lowers cost to handle the rising cost of tech stacks.
Share one funnel to set goals and avoid using too many SaaS products for marketing, sales, etc.
AI-driven personalisation and segmentation to avoid sending generic and outdated communication, keeping campaigns relevant.
Currently, monday.com campaigns was launched with email marketing at its core. However, the team has announced that it'll soon expand into ads, SMS, and more.
All that will solve the issue of multi-channel marketing and sales operations. It'll soon become a smart way to connect with customers and prove marketing impact with branded content, AI segmentation, etc.
monday campaigns: AI and Analytics
Once you've sent out your emails, you'll be able to track their performance. Track its analytics by hovering on the name of your campaign and clicking the 'open' tab.
Here, you will see total recipients, click rate, unsubscribe rate, open rate, and delivery data. You can even view all analytics to check more information. That will bring out a snapshot of the entire campaign.
Apart from this, you should use monday.com campaigns because of the AI capabilities. monday AI will make a road for AI suggestions to auto-generate campaigns based on sales insights, external data, and more.
As a result, sales and marketing teams can streamline campaign processes with very little effort. monday campaigns will create AI-driven experiences that can:
Analyse sales call notes.
Adds external context.
Identify the right audience.
Build a relevant campaign.
Aggregate data from monday Sales CRM.
How Do You Use monday Campaigns? 7 Easy Steps
If you already have a monday account, it'll be easy for you to get early access. Bonus points if you can get a Pro or Enterprise plan. Otherwise, monday campaigns will be available on a 14-day free trial.
Once you've logged in, you'll have to follow these steps:
Open the monday.com campaigns account.
Click on campaigns in the left panel.
Create a campaign using a template or from scratch.
Name your campaign.
Choose from a template or design one from scratch.
Set up recipients by choosing a segment and selecting a sender.
Get an email preview and time your campaign email.
Once done, you can delete or edit the campaign template as needed.
If you don't feel confident enough to do this yourself, feel free to reach out to a monday CRM expert at Fruition. We can help set up your campaigns to ensure seamless communication, enhance productivity, and more.
FAQs
What are the features of monday campaigns?
The features of monday campaigns include AI-powered creation, intelligent automation, and optimal timing. monday AI helps generate email copies and suggests audience segments from existing CRM data to ensure on-brand messaging. Triggers personalised campaigns from updates and customer actions. Maximises impact by a offering campaign analytics view, best send times, and more.
Why is monday campaigns trial comprised of only 5 emails?
This can prevent inappropriate and spam emails from being sent via monday campaigns. Emails will be marked in the 'being reviewed' status if suspicions arise. Once you verify your domain, you'll be able to send 250 emails during the 14-day trial.
Why choose monday campaigns?
With monday.com campaigns, you get to seal the deal and close the loop. Your team can sync marketing and sales on one platform. Here, campaigns will fuel deals, deliver insights, and fuel pipelines, ensuring everyone wins as one.
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